You should base your answer to this question on the communication techniques and argumentation devices implemented in the film. Make sure you think critically about the film before you start writing. A stronger paper will focus on one aspect of communication and go much deeper into its social / psychological/ political/ economic/ design (these are just suggestive) implications.
Your response should take the form of an argument supported by examples from the film and the course readings. Remember: you are writing an academic response to a specific aspect of this documentary, not your own personal interpretation or a general review of the film.
Film URL: http://www.youtube.com/watch?v=4UUuMWqA8eE
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