My group is working on a marketing plan for a homework assignment.
Our marketing plan is on United States Postal Service (USPS)
We are focus on improving their in-store experience. So, our focus is on service. Maybe from when we walk in and walk out experience. We can also focus on the brand itself. EX: where they have succeeded, failed, etc.
I need for my part 2 pages on competition review and 2 pages on SWOT analysis.
If you can stretch both sections that will be great. I think with SWOT analysis you can with diagrams, charts, etc.
APA and double spaced. with in-text citation I think use page # as well. References page at the end.
We were told by teacher to research Service dominant logic ( Lusch and Vargo)
and research the term: Paradigm shift.
I found some information maybe helpful:
1.
https://www.sciencedirect.com/science/article/pii/S0022435906000649?casa_token=y_6SPdffjLEAAAAA:keAx_kFc8Cq8pKQtBhfaEjfG5MGSgdxPGwvzVUDO2Y3UoPzH_0vcT38NxZoAXIFKxACuVETRHQ
2.
https://en.wikipedia.org/wiki/Service-dominant_logic
3.
https://www.youtube.com/watch?
4.
v=gvXRA50Nmx8https://www.youtube.com/watch?v=YJ2uK3YMcds
I am attaching the Rubric for the Competition Review and attaching the Competition Review items that should be included in work.
Also, I am including the rubric for SWOT analysis and attaching the SWOT analysis items that should be included.
Also, a book I found that had helpful information
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