Directions: View Sunny Fresh Foods video and answer the questions below.
Click Here to Watch Video
https://ensemble.irsc.edu/app/sites/index.aspx?destinationID=D_s84NTqAk6SST6oSjWVvQ&contentID=3oC6dUp5n0eI07r8BucVLw
1. Sunny Fresh is a two-time Baldrige Award winner, having previously won in 1999. Most Baldrige Award winners show
very dramatic improvement during the period leading up to their winning the award, during the time they apply the
Baldrige criteria. However, this type of dramatic improvement would seem difficult for a company that had already
received the award just a few years earlier. Discuss some of the differences in the company between 1999 and 2005,
and how Sunny Fresh was able to show improvement.
2. What are some of the measurements of customer satisfaction that Sunny Fresh uses?
3. How do new stakeholders enter Sunny Fresh and become part of the company?
4. Discuss Sunny Freshs approach to quality management. Which quality guru do they cite in the development of their
own quality management program?
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