Explain the strength of your clients industry globally
Explain the strength of your clients industry in the United States
Determine whether your clients brand is a brand category leader or follower
Share market share and sales figures for your brand and those of the competitive set
Positioning Overview:
Use library resources, client and consumer interviews to determine the
positioning of your client and his/her competitors
Provide a high-level overview of each competitor.
Explain how your client and his/her clients are positioned in the marketplace
o
What makes each of the businesses unique?
o
What is each brands brand promise?
o
What is the market share each company holds in the product category?
o
What differentiates each business from the competitive set?
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Which approach(es) appear to be the strongest?
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