https://youtu.be/60BXgkCNfmMhttps://dcccd.blackboard.com/webapps/blackboard/content/launchLink.jsp?course_id=_555177_1&content_id=_22286811_1&mode=view
While it is clear that Apple’s purpose is to sell their products but for your analysis, explain how the commercial use the visual elements (framing, angle, position, lighting, people (dress, position, demeanor, actions), objects, setting, alignment, etc.) to influence the targeted audience’s morals (ethos), reasoning (logos), and emotions (pathos).
Here is what you will do:
Watch the video once and consider the following questions:
What is the commercials subject?
Where does the commercial primarily take place?
Who are the primary characters in the commercial, what do they look like, and what are they doing? Be specific.
Second viewing answer the following questions:
Given your first assessment, who is the targeted audience? Could there be another audience? Explain using specific details from the commercial to support your response.
What assumptions do you believe the commercial makes about the audience (i.e. their beliefs, attitudes, position, etc.)?
What are some of the images, words, and details that caught your attention?
Third viewing answer the following questions:
Building from the previous questions, explain how the visual elements function to influence the audience’s emotions, reasoning, and morals/values and how they create meaning.
State what you believe is the commercial’s message (1-2 sentences). State your reasoning based on your previous answers. You are looking to make logical connections.
There is not a word count for your answers, but please use complete sentences and follow all grammar, usage, and mechanics rules.
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