The assignment this week requires submission of a marketing research paper. Both qualitative and quantitative marketing research are widely used to gather information necessary for businesses to make informed decisions. In your submission, address appropriateness of one technique versus the other to obtain valuable information related to customers, types of market research, contact current/potential customers, and what does marketing research mean.Submit your assignment with APA formatting in Word. Use academic sources from our Virtual Library and text included in our class(if appropriate for your submission). 1200-1500 words not including any title, references, etc.Morosan, C., Bowen, J. T., & Atwood, M. (2014). The evolution of marketing research. International Journal of Contemporary Hospitality Management, 26(5), 706-726. doi:http://dx.doi.org/10.1108/IJCHM-11-2013-0515Petrescu, M., & Lauer, B. (2017). Qualitative marketing research: The state of journal publications. The Qualitative Report, 22(9), 2248-2287. Retrieved from https://search.proquest.com/docview/1938992268?accountid=39522Allwood, C. M. (2012). The distinction between qualitative and quantitative research methods is problematic. Quality and Quantity, 46(5), 1417-1429. doi:http://dx.doi.org/10.1007/s11135-011-9455-8Amaratunga, D., Baldry, D., Sarshar, M., & Newton, R. (2002). Quantitative and qualitative research in the built environment: Application of “mixed” research approach. Work Study, 51(1), 17-31. Retrieved from https://search.proquest.com/docview/218383317?accountid=39522https://hbr.org/resources/pdfs/marketing/Best_of_HBR_Series_Marketing_Myopia.pdf
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