I need write a paper on why Marriot should continue their sponsorship with the NFL based on the attached press releases. In this paper I have to act as though I am Marriott’s head of Sponsorship and I have been asked by Marriot’s CEO on (1.) If we should continue with the NFL Sponsorship? (2) Discuss why this Sponsorship is a good marketing strategy for Marriot (3) Explain the benefits (4) Use concepts and terms from the first 8 chapters of the book, “Sports Sponsorship: Principles and Practices” by John A. Fortunato.”
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