Conduct a fun and engaging focus group with friends, family, student peers, and/or co-workers. The semester-long project for this course requires data collected from a Focus Group. The topic you select will determine the subject of your Marketing Research Report.

Assignment Directions: Conduct a fun and engaging focus group with friends, family, student peers, and/or co-workers. The semester-long project for this course requires data collected from a Focus Group. The topic you select will determine the subject of your Marketing Research Report.

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