Please Follow instruction and keep simple words.
1. Select a marketing article.
2. Critically read this article, understanding the core marketing themes and how this relates to brands
and businesses. Seek to answer questions like:
a. How does this relate to topics we have covered in class?
b. Why is this relevant to brands & businesses today?
c. Give an example of how this topic pertains, or could pertain, to other brands. In other words,
if you were a marketer or brand manager how would this impact your work running your
brand.
d. How do you think this will impact consumers?
Deliverables
1. Link to the article
2. One-page, double-spaced analysis of the article answering the questions above. Do not go over 1
page, I will not read more than 1 page per student.
3. Articles should be current- published within the last month.
4. This assignment will count toward 10% of your overall grade.
Where you can find articles:
o The Wall Street Journal
o The New York Times Business Section
o Fortune
o Forbes
o The Business of Fashion (www.businessoffashion.com)
o Fast Company
o The Economist
o AdWeek / Marketing Week
o Harvard Business Review
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]