The case asked you to decide which segment Ontela should target. The first and most important question you need to answer is “What CRITERIA should companies use to decide which segments to target?”

Read the Ontela Case and see the data file provided.
discuss the answers given, and share your thoughts (reply answers) :

1) The case asked you to decide which segment Ontela should target. The first and most important question you need to answer is “What CRITERIA should companies use to decide which segments to target?”

2) Based on the features/benefit analysis, what positioning statements are likely to be appropriate for each of the customers?

3) Which segment should Ontela pick?

Please reply an the above question as per case study

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