Global Brand Management

Attached u will find the assignment and the literature. It is about how a story or a myth have been used to position a brand in my market (austria)(Assignment 4) But it should be an Austrian brand, should be available in Austria. take either a myth OR a story! (Like versace medusa)Please divie into introduction, main, and conclusion.in-text citation is counting, references are not counting to the wordcount.Pleae us Calibri. Feel free to use other literaure suitable as well.Please use correct harvard style!

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