Corporate Entrepreneurship

The student will have to identify an organizational operational challenge that needs one or more corporate entrepreneurship theories or practices to be resolved. Remeber the definition of corporate entrepreneurship ” We define the term as the process by which teams within an established company conceive, foster, launch and manage a new business that is distinct from the parent company but leverages the parent’s assets, market position, capabilities or other resources.”The student shall propose a solution based on a corporate entrepreneurial strategy that will ignite corporate thinking and innovation in order to address it in the most appropriate way. The challenge can be of any type: administrative, distribution, finance, production, customer management, etc. The organization can be an existing organization or a hypothetical organization of any type and in any place. The approach must use one or more, preferably, entrepreneurial models (in combination if needed) and shall address in the solution with creativity and effectiveness. The approach and the expected results have to be documented. The student has the freedom to solve the challenge based on the type of implementation strategy he/she selects. Success indexes shall be associated with the expected results where needed, and the overall implementation approach shall include graphs, charts and or tables that can present the strategy architecture and thinking. There should be a clear delivery of the students own creativity on the corporate entrepreneurial strategy selection.Grading Criteria (What constitutes a good assignment?): This should be a 1.800-2.000 words report, well-referenced, that will describe the entrepreneurial strategy used to contribute towards resolving a corporate challenge, and also to demonstrate external reading and analysis. It is important to critically assess the entrepreneurial strategy selected not only from the students experience and beliefs but also from the related literature that indicates or states the need for such decisions. The student has to use tables and charts in order to present the relations between the various elements of corporate operations that will be involved in the strategy execution. The student shall also use any diagramming technique he/she feels more comfortable with, in order to develop a high level diagram / figure of the entrepreneurial strategy or the decision process to select the specific strategy.

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