Pharmaceutical sales reps visit HCPs each day. Many HCPs don’t have time to see sales reps, so they tell them to make a lunchtime appointment where they can come back and visit with HCPs, and at the same time, provide lunch to the HCPs and staff members. Some offices have 20, 30, 40 or more employees. What do you think of this practice? Is it fair that sales reps have to spend $200-300 or more just to speak with, let’s say, two HCPs? Or is it just the cost of doing business? In other industries, sales people wine and dine their clients, and sometimes spend thousands of dollars on customers.
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