You must use the relevant concepts from Chapters 4 customer buying and 18 customer service along with the lectures on which to base your post. Discuss the following questions:
Book title is: Retailing Management Levy , Weitz, Grewal Edition 10
1. Think about and do research on the current process of selling automobiles. Why do you think we have this process of selling cars and trucks today? Remember there are always two people dealership and customer in the process.
2. What would you do to take advantage of the situation? Remember we cannot change the customer.
Please be sure to speak form the dealership viewpoint.
( I upload Lecture article)
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