Communication Strategy
IKEAs uses various channels of communication such as a catalogue, print, electronic and digital media
Global Advertising
Platforms used by IKEA for global advertising are:Facebook,Twitter, Instagram and Pinterest. Posts relating to promotions, discounts, giveaways and news related to the company are shared on these platforms.
Pricing Strategy
IKEA targets customers who are looking for valued furniture at a low price. Quality furniture are provided to customers who are willing to assemble their furniture as a tradeoff.
New Product Development Strategy
Delaktig, Swedish for being part of something encourages third party designers to modify existing designs and create products complementary to some of IKEAs furniture.
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