3,000 wordsOXBUS new oxford company to be launched in oxfordThey are in effect asking for an implementable go- to market proposal that provides understanding, engage and retain consumers. Oxbus is launching its first year in Oxford uk. Within your plan you must identify your target customer(s) and create a unique value proposition to engage these customers. Identify how you will acquire customers, optimising sales and establishing and retaining a relationship. Highlight how you would use customer insights to create a customer engagement plan and used persuasion and behavioural psychology to increase sales. Explain how you will plan your customer experience/engagements, channels, content and leverage data to increase the chances of your plans success You must present your assignment pitch in week 6, which should outline your business, your target personas(s) and your unique value proposition. You need to submit a 3000 word document (excluding title page, executive summary, references and appendices) which: Includes an executive summary of the report (not more than one page and NOT included in the overall word count) Briefly introduces your customer segments, the brand, the value proposition and the market challenges that it faces Explains the rationale for your choice of target segment Map your chosen customer segments buying journey and how you intend to acquire new customers Describe how you intend to engage with your customer segment(s) (content, channels, experience) to convert first time buyers into regular customers Explain how you through your engagement strategy you intend to drive your brands value proposition, differentiating it from the competition Explain how you would monitor and assess whether your marketing plan is working
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