Ontela case study

Please review ontela case study from order #519741.

I need u to answer on question number one :

1) The case asked you to decide which segment Ontela should target. The first and most important question you need to answer is “What CRITERIA should companies use to decide which segments to target?”
Read teacher respond on what we wrote on the #519741
I’ve posted a question above. Please answer it.
These posts are great in content, but we have a specific case in front of us, and your answers regarding CRITERIA are still general in nature.
I appreciate the posts on choosing a segment. But your reasons are anecdotal. What is your measurable criteria that you would use to decide this?

Please read book Disciplined Enterpreneuers 24 steps to a successful startup by bill Aulet and then reply question one .

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