A LEVEL BUSINESS 1, 000 words Choose two businesses on which to base your report. These must operate in contrasting international markets.Criteria referenceTo achieve the criteria, you must show that you are able to: A.P1Explain why two businesses operate in contrasting international markets. A.P2Explain the types of finance available for international business. A.M1Analyse the support that is available to contrasting businesses that operate internationally. 1. Structure, activities and chosen market: (P1) a. Give a brief overview of the business: what it does, where the HO is, how many stores/countries does it operate in (give a screenshot of its brands) – – what markets does it sell into e.g. emerging, developed – how many different countries etc 2. Reasons for trading internationally (P1) a. Access to new markets – what does it sell in different markets e.g. Unilever sell more essential items in developing marketsb. Increased revenue streams – can you find data to support thisc. Market share and leadershipd. Diversificatione. Growthf. Brand exploitation eg how many countries does it trade in? Does it change its brand to suit different countries?g. Preferential tax rates and fiscal benefits e.g. look at the tax rates in a selection of countriesh. Economies of scale eg how many manufacturing sites does it have?i. Comparative advantage – does it specialise? Does it use suppliers that specialise so to keep costs low?j. Technological dominancek. Identify the similarities and differences between the different markets3. Financing and support for international business (p2) a. Prepayment by the importer – explain what it does and give reasons why each of your businesses would or would not use this payment type (paragraph for each business)b. Letter of credit – explain what it does and give reasons why each of your businesses would or would not use this payment type (paragraph for each business)c. Export credits – explain what it does and give reasons why each of your businesses would or would not use this payment type (paragraph for each business)d. Bank Loans explain what it does and give reasons why each of your businesses would or would not use this payment type (paragraph for each business) 4. Available support (M1) Analyse the support that is available to contrasting businesses that operate internationally.This is a Merit task. You need to give examples how each business can make use of the different support mechanisms – do not generalise! Try and find examples to support. E.g a business such as Unilever would not need support from the Chamber of Commerce because they are established and have lots of experience of operating in different countries. It would be different for a less experienced business Write a paragraph for each support contrasting how each business would use it differently.a. Department for International Tradeb. Regional Advisory Councils eg Chamber of Commerce, Local Enterprise Partnershipsc. Open to Exportd. Trade Fairse. Tradeshow Access Programmesf. Grantsg. International visits eg Embassies Make your point Explain why it happens (Because) Explain what the impacts of each support are to each business (Leading to.) Then further discuss the impact it will have on the business (Therefore) Use the connective words above in red when completing your
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