Answer the following questions in sequence:
1) What are the key challenges of the Indian automotive aftermarket sector and how can they be addressed?
2)The aftermarket business in India is highly fragmented but appears to be moving toward consolidation. How can the players in this space use this information to sustain profitable growth?
3)Consider the factors that might affect consumers automotive service needs based on the information provided in the case and exhibits. What does a consumer look for in an automotive service provider?
4)How would MFCSL prioritize the customer segments identified in the case Exhibit 8 items in terms of their attractiveness?
5)Evaluate the possible fit of the different positioning iterations provided in case Exhibit 12 in terms of their imagery and impact. What is good or bad about them? (discuss as 1-3 vs 4 vs 5)
Please answer what the teacher is asking. SOURCE: To help you use book Lean analytics : use data to build a better startup faster / Alistair Croll, Benjamin Yoskovitz.
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