Assignment submission: After reading Chapters Eight (8), specifically Case 6, “IKEA in India,” provide a 1-2-page max reflection to address the questions below. PART A: 1) Summarize the strategic challenges IKEA faced during the 2012-2013 timeframe as they continued establishing a retail presence in India (this is from the textbook Case study). PART B: Now fast forward to 2018-2019…research the below three articles about Ikea’s progress, then address questions 2 and 3 below. https://money.cnn.com/2018/08/08/news/companies/ikea-in-india-hyderabad/index.html (Links to an external site.) https://www.timesnownews.com/business-economy/companies/article/ikea-opens-first-store-in-india-but-here-are-five-challenges/266799 (Links to an external site.) https://www.forbes.com/sites/warrenshoulberg/2018/07/30/put-another-stamp-on-the-ikea-passport/#5ba580d33f7c (Links to an external site.) 2) Describe Ikea’s strategy for integrating its traditional “global” products and services with “local” products and services across its India stores. 3) Ikea’s first retail store opened in Hyderabad; what are some of the potential “in-country” challenges they can face in building additional locations?
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