SOUTHWEST AIRLINE 2020 THE LATEST FINANCIAL Submit the EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. What steps could be taken to improve the companys competitive advantage? (500-600 words) sources:Brancatelli, J (2018). Southwest Airlines Seven Secrets for Success. Wired-Transportation. Retrieved October 30, 2020 from: https://www.wired.com/2008/07/southwest-airlines-seven-secrets-for-success/David, F. R., David, F. R., & David, M. E. (2019). Strategic management: A competitive advantage approach, concepts and cases (17th ed.). Upper Saddle River, Boston: Pearson.Ovans, A. (2015). What Is a Business Model? from https://hbr.org/2015/01/what-is-a-business-modelSouthwest Airlines. (2020). Culture. (para. 2) Retrieved From: https://www.southwest.com/html/about-southwest/careers/culture.html ———————————————–The External Factor Evaluation Matrix ——————————————————————-YAHOO.COM FINANCIAL INFORMATION———————————————————-TABLE 3-7 Excellent Online Sources to Obtain EFE Matrix Factor Information IBISWorldProvides online USA Industry Reports (NAICS), U.S. Industry iExpert Summaries,and U.S. Business Environment Profiles. A global version of IBIS is also available. Lexis-Nexis AcademicProvides online access to newspaper articles (including New York Times andWashington Post) and business information (including SEC filings). Lexis-Nexis Company DossierProvides online access to extensive, current data on 13 millioncompanies. It collects and compiles information into excellent documents. Mergent OnlineProvides online access to Mergents Manuals, which include trend, descriptive,and statistical information on hundreds of public companies and industries. Unconsolidated companyincome statements and balance sheets are provided. PrivCoProvides information on privately held companies, including private financials and revenues;private M&A deals and deal multiples, private firm valuations, VC funding, private equity dealhistory. (Go to www.owler.com for information about competitors.) Regional Business NewsProvides comprehensive full-text coverage for regional business publications;incorporates coverage of more than 80 regional business publications covering all metropolitanand rural areas within the United States. Standard & Poors NetAdvantageProvides online access to Standard & Poors (S&P) IndustrySurveys, stock reports, corporation records, The Outlook, mutual fund reports, and more. Locate theCompany tab at the top of the page or the Simple Search option located on the right side of thepage. Use the Company Profile option. Value Line Investment SurveyProvides excellent online information and advice on approximately1,700 stocks, more than 90 industries, the stock market, and the economy. Company income statementsand balance sheets are provided. U.S. Securities and Exchange CommissionProvides the Form 10K for publicly held companies inthe United States. Use the search box at the top of the page or look under the Filings tab along thetop of the page. Company Annual Reports On-Line (CAROL)Provides direct links to publicly held companiesfinancial statements in both Europe and the United States.
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