The assignment is to answer the below questions. 1) Answer from browsing this in general; What types of organisations use PR? What are their objectives (in general terms)? What sectors use PR in the most – and why do you think this is? What sectors/ industries don’t seem to use PR – why not? 2) Using some case studies from Taylor Herring (please read on who they are first) https://www.taylorherring.com/case-studies/ identify a particular campaign and answer the following: Did the campaign just involve PR or include other areas of the communication mix? Who were their target audience (we talk about this as the ‘publics’ ? Do you think it was an innovate/ creative campaign? Why – which bits were innovative? Could any other aspect of the communications mix achieved the same success? 3) Using the following article write a summary paragraph identifying what the author was trying to convey (please complete this for homework. NO bullet points and no more than 50 words) https://www.managementtoday.co.uk/news/1164615/spin-masters-pr-taking-world/?DC
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