Defeating Feature Fatigue – Marketing course

Please first think about a simple (very simple) product or Service that has many features (e.g. ipod, calculator, fitpit) – Then think as you ‘own’ the company of this product/or service you picked. Then Read article attached – “Defeating Feature Fatigue” 1.) What is this article about? 2.) What in this article do you find to be true in your own experience? 3.) Refer to the Finding the Happy Medium section of the article. How did ‘your’ company do on the product/service you identified ? how your thoughts might have changed after reading the article

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