Write a report on Tesla on which they have expanded in China and analyze the company’s internalization strategy. 1. Introduction – Excellent Outlining of what the report is about and Tesla; specify the objectives and structure of report by referring back to the question at the top. 2. Analysis of the External environment demonstrating a logical argument of the PEST (political, economic, social and technological) factors framework of the company. Analysis of the Internal Environment of the company, show compelling analysis and comprehensive argument of using Resource Based View (RBV) Jay Barney, 1984 to show the Competitive advantage. also use the VRIO framework, Barney, J.B, 1991 to show Tesla degree of internalisation, marketing objectives and nature of products 3. Analysis of the internalisation strategy. show extensive knowledge and understand of the framework to conduct internalisation strategy in the chosen country.() Cage Framework (Pankaj, Ghemowat)() Four basic global strategies (Hill, 2017)() EMNE Competitive Advantage through Internalisation (Willamson et al., 2013), PP 293) Entry Strategies Influence 4. Recommendation; Based on the Analysis undertaken throughout the report, make a comprehensive argument for the internationalisation of Tesla and the explosion in China using the theories/framework mentioned.
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