Complete a literature review on new product development in the marketing field. I’ve gone a bit off topic I think and would prefer to use the references from the recommended journals below. Can you rewrite to suit the spec please. Relating to the technology start up sector. You are required to conduct a thematic literature review. The literature review is usuallyorganized around ideas, not the sources themselves. This means that you will not just simplylist your sources and go into detail about each one of them, one at a time. No. As you readselectively in your topic area, consider instead what themes or issues connect your sourcestogether.This review will usually combine elements of both summary and synthesis, but with emphasison the synthesis. A summary is a recap of the important information of the source, but asynthesis is a re-organization, or a reshuffling, of that information. This might trace theintellectual progression of the field, including major debates. And depending on the situation,the literature review may evaluate sources and advise the reader on the most pertinent orrelevant. The focus of a thematic literature review is to summarize and synthesize thearguments and ideas of others without you having to add new contributions Journals to consult include but are not limited to the following:o European Journal of Marketingo European Management Reviewo Journal of Business Researcho Harvard Business Reviewo Journal of Brand Managemento Journal of Marketingo Journal of Marketing Managemento Industrial Marketing Management
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