Marketing Plan Case Study: Developing a Superior Strategic Marketing Plan (Kimberly A. Whittler). Please purchase directly from Harvard Business Publishing via the link below:
https://hbsp.harvard.edu/import/750870
Assignment Overview:
You are the Brand Team for a major CPG firm. It is the summer leading into the development of your Annual Operating Plan (AOP) and your task is to develop the Key Learnings and Objectives & Strategies that will drive the marketing tactics that support your AOP. Your Brand Team is scheduled to present to the CEO in early September. The key deliverable will be identifying three strategic imperatives for your Brand to focus on next year and a clearly defined positioning strategy. Unfortunately due to the COVID 19 Viral Crisis and shelter-in-place requirements — the meeting and planning process has been postponed until the fall.
You have decided to develop a one-page personal brand strategy to help with your career plan and as a contingency for a rumored workforce reduction.
Deliverables:
Read the HBSP Case Study: Developing a Superior Strategic Marketing Plan
Answer these questions and submit as an attachment:
What is a strategic marketing plan? What are the three important principles associated with a strategic marketing plan?
What is the process of developing a strategic marketing plan?
What are the five parts of a strategic marketing plan?
How should you test to determine if you have a strong strategic plan?
Is a personal Strategic Marketing Plan beneficial to college graduates and during their careers?
Develop a personal strategic framework for your career using one of the examples in the case study and develop a personal positioning statement for your career search.
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