There are two individual topics, this is for a consumer behavior exam (Please Refer to Lecture 8 attached below) Topic 1- Critically discuss the value to marketers of understanding the consumer-self. (The Self) (1300 words) (10 references) Topic 2-Critically discuss the value of the shopping process concept for informing effective marketing. (Shopping, Buying Disposing) (1300 words) (10 references) PLEASE NOTE THIS IS NOT A CONTINUOUS 2600 word essay BUT DIVIDED INTO TWO TOPICS 1300 EACH Attached Below are the lectures and Important tips on how to answer the questions. You can use the lectures for reference. Lecture 4 – The selfLecture 5 – Shopping, Buying, Disposing Please refer to Lecture 8 to understand fully as well as exam tips attached below. Please try finishing the essay by 6AM GMT
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