Long form complete marketing and advertising plan for Pret. This should include a set goal or goals and the IMCP (I have attached it to this file) that details all aspects of the proposed plan. Write the plan as though you were recommending it to your colleagues and superiors. There should be examples of all media you plan to use as well as PR. The format can be a combination of paragraph and bullets, but should lean toward paragraphs. I have attached the format and guidelines of how to complete this paper to this assignment.
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