Explain current brand and brand extension of new clothing line

Target market and Positioning
Details
Imagine that Disney is interested in introducing a new line of children’s clothes, Frozen winter wear (jackets, gloves, boots, snow pants, hats, scarves, etc). Explain current brand and brand extension of new clothing line. Current brand: -Identify the current Target Market (including a discussion of segmentation). -Identify Positioning of the current product line. Brand Extension: -Identify the new Target Market (including a discussion of segmentation) -Identify new Positioning of the product line.

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