For this paper the writer should rank the 3 banks: Barclays PLC, Lloyds Banking Group and HSBC Holdings. 1. Using Appropriate criteria such as profitability, risk, efficiency, customer satisfaction and brand value, the writer should carefully justify which one of these 3 banks is the leader while ranking the banks on each of the criteria selected. Around 3 complimentary criteria should be selected. This is worth 45% of the total marks in the essay. 2. Once the leader Bank is identified, the writer should analyse and evaluate the corporate strategy that has been followed by the bank over the last five years. Frameworks such as a PESTEL& SWOT should be used and placed into the appendix of the essay to support why the strategy has been chosen and if it has been successful. This is worth 45% of the marks. The final 10% of the marks related to formatting and if the essay is punctually correct. I have also provided the module guide. The marking criteria can be found on page 13. It is essay 2
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