The impact of customer-based brand equity, relationship commitment and age group on customer loyalty

The definition of brand equity, relationship commitment and customer loyalty. The customer loyalty is to be measured by customer retention.Need to develop 3 hypothesis: 1.the impact of brand equity on customer loyalty 2.relationship commitment on customer loyalty 3.age group on customer loyalty.The additional materials, which are photos of articles and you need to google these, read them, should be Cited in the report. The first is relationship commitment. The second is brand equity. The third one is customer loyalty.

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