The essay should take a case study approach with students identifying a specific issue within their topic to examine. It is suggested that the essay should cover the following areas: – An explanation of the issue selected, what it is, why it is important and its causes – Evaluate the impacts which the issue has on the event/company, wider industry and consumer – Critically evaluate the ways in which the issue may best be managed with reference to the concept of responsible management – Identify lessons that can be learned from the issue, its future implications and make suitable recommendations for the event/company and/or wider events industry This essay must incorporate theory with practical examples
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