Marketing Analytics

The assignment consists of two parts: Analysis and Report.You are required to submit both your written report (approx. 2500 words) and analysis files (conducted in MS-Excel). AnalysisStudents are expected to complete the analysis task in MS-Excel. The analysis file is expected to be a part of your submission.Before submitting your analysis make sure it is logically organised and any incorrect or unnecessary output has been removed. In your Excel file all calculated figures are expected to be tied to appropriate Excel functions. ReportThe report should be written based on your analysis output. As a general guide, you are expected to start your report with your methodology and after interpreting your analysis findings, conclude the report by a recommendations section. The assessment is based on conjoint analysis on excel

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