Only Prepare a presentation of 5-6 slides.
Define the purposes of segmentation and targeting.Based on the scenario, identify demographic characteristics of business-to-consumer (B2C) and business-to-business (B2B) consumers and their media habits.
Recommend at least 4 strategies for reaching and building relationships with customers and prospects.
Should Rosa add a blog or a product and service review to the Web site? Why or why not?
The slides should be organized as follows:
I can Do title
Slide 1:Define segmentation and targeting, and discuss the importance of these concepts to marketers.
Slide 2:Identify demographic characteristics and media habits of B2C and B2B consumers.
Slide 3: Recommend at least 4 strategies for reaching and building relationships with customers and prospects.
Slide 4: Discuss the pros and cons of blogging.
Slide 5: State your conclusions and recommendations for Rosa. I can do a reference slide and title. references used in making the presentation.
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