Your brief should include the following:
Define social media and mobility marketing.
What are the benefits of social media and mobility marketing?
What are the obstacles of social media and mobility marketing?
Based on the scenario, perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis for the client.
Provide at least 2 items for each of the four categories of the SWOT analysis.
Discuss how the clients traditional media can be adapted to social media and mobility marketing.
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