Financial Ratios – Benefits and Pitfalls

What are the benefits of using financial ratios when analyzing the financial statements of an organization? What are some of the pitfalls?
Explain why using only ratios to evaluate a firm may result in a faulty assessment.
What other criteria besides the numbers found on a financial statement should be considered?

The book we are using is below and chapter is 3 and 4. (it does not have to be the same edition)
Block, S. B., Hirt, G. A., & Danielsen, B. R. (2016). Foundations of financial management. New York, NY: McGraw-Hill Education.
Block et al: Chapters 3 – 4

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