Keywords: Authenticity; Consumer Habits; Instagram; Self-identity; Influencers. Authors/Books: Simmel, Identities Through Fashion, Fashioning Identities. I want to explore and criticize the effect of Instagram’s influencer culture on their followers’ perception of authenticity and the development of their self-identity. Please include DOI on all references. I have included additional pdfs from articles that might be useful to the writer.
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