Dear writer,
Please find the instructions also attached. Please do not hesitate to ask me, if something appears to be unclear in the task. Thank you!
The world of advertising has changed dramatically since the 1960s “Mad Men (Links to an external site.)” era. If you’ve watched episodes from the AMC series of the same name, you’ve taken in some old advertising tricks of the trade employed by the real-life Don Drapers of Madison Avenue.
Have you ever thought about working at an ad agency? Careers in advertising are fast-paced and exciting, and they involve a mix of creative and strategic thinking. In this assignment, you will learn what happens inside an ad agency and judge for yourself whether you’d like to work in the ad industry someday.
Discussion Reply
Do a search for ad agencies, and pick one that appeals to you. For the purposes of this assignment, you may select a full-service, digital, traditional, or social media ad agency; a creative boutique; or a media buying agency. For a description of each, refer to “Find Your Match: 6 Types of Advertising Agencies (Links to an external site.).”
Using a presentation app like Microsoft PowerPoint or Google Slides, create a slideshow that tells the agency’s story.
Include the agency’s history, capabilities (what services it provides), major accounts, and notable creative work. Also, tell us why you would want to work at this agency. Be as creative as you’d like to be.
Need help finding an ad agency for your slideshow for our Module 2 discussion assignment? Check out these resources.
https://www.adforum.com/directories/agency/advertising
https://adage.com/article/special-report-agency-list/agency-list-2020/2249751
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