Here are the instructions as shown on my university page:
Create a proposal for quantitative research similar to that you might create if you were a communication agency representative responding to a Request for Proposal from an organization evaluating campaigns, programs or specific creative material.
There are three pieces to that proposal:
1. Research Executive Summary: What do we hope to achieve by doing this research? How will we gather data and what type Survey, Content Analysis, Web Analytics, or a combination?
2. Annotated Bibliography (Literature Review): This document reflects the theoretical and academic why for your approach to this research project. You will access the research databases through the library, capture the citation in APA Style, and write a 3-4 sentence summary (abstract) of what the cited articles bring to your arguments. Heres the librarys explanation of what it is and how to do it. https://libguides.bgsu.edu/annotatedbib (Links to an external site.) There also is a LibGuide for literature reviews, https://libguides.bgsu.edu/litreview (Links to an external site.).
3. The substance of your proposal, which can be a presentation video, slides with script/speaking points in the Notes, voiceover embedded in the slides, or a narrative paper covering your rationale, recommendations and specific activities, plus the Summary and Annotated Bibliography noted above. This is where your research design comes in, sample questions, parameters for content analysis, the experimental design, etc.
If you’re doing a paper, all of these elements can be combined into one document for submission. For slides with voiceover, your first two elements should be a separate document from your PowerPoint or equivalent. If you’re doing a video, post a link in the text of your submission here (be sure it works! Unlisted on YouTube, not Private) along with the document with summary and Annotated Bibliography.
Your proposal must be for quantitative research and use the tools and skills you learn throughout the course. The Advertising – Marketing LibGuide (Links to an external site.) has a number of useful tools from which you can choose a “client.” There also are links to databases to view various types of advertising there.
You may choose to propose upon research for advertising, public relations/media relations, a combination of the disciplines, or a specific campaign or issue. The Lexis Uni database and others in Media and Communication LibGuide (Links to an external site.) will allow you to find earned media examples to help you.
Here are several proposals (mainly from the public sector owing to availability; many private companies don’t put their RFPs out publicly.) You are free to use these organizations if you prefer, in which case your response should follow the guidelines and subject matter noted in the RFP.
*https://bgsu.instructure.com/courses/1339468/files/90808713/download?wrap=1
*https://bgsu.instructure.com/courses/1339468/files/90808699/download?wrap=1
*https://bgsu.instructure.com/courses/1339468/files/90808700/download?wrap=1
*https://bgsu.instructure.com/courses/1339468/files/90808698/download?wrap=1
I looked for some good examples to share with you, but the best I could find was this from Scribblr. https://www.scribbr.com/dissertation/research-proposal/
My idea for the paper is that I’ve been contacted by the owner of a independently owned coffeehouse, Origami Coffee, scheduled to open in the next few months in the local community. There are chain establishments in the area offering coffee and the owner wants to determine if offering a loyalty card (virtual or punch) will help draw business to their establishment.
Here are references I’ve already looked up regarding Loyalty Card programs…
Coll, S. (2016). Discipline and Reward: The Surveillance of Consumers through Loyalty Cards. Geschichte Und Gesellschaft, 42(1), 113-143. doi:http://www.jstor.org/stable/24891237
Demoulin, N. T., & Zidda, P. (2008). On the impact of loyalty cards on store loyalty: Does the customers satisfaction with the reward scheme matter? Journal of Retailing and Consumer Services, 15(5), 386-398. doi:https://doi.org/10.1016/j.jretconser.2007.10.001.
Everett, C. (2009). Loyalty cards: The risks and rewards. Infosecurity, 6(5), 17-19. doi:https://doi.org/10.1016/S1754-4548(09)70103-2
Magi, A. W. (2003). Share of wallet in retailing: The effects of customer satisfaction, loyalty cards and shopper characteristics. Journal of Retailing, 79(2), 97-106. doi:https://doi.org/10.1016/S0022-4359(03)00008-3
Miller, R. K., & Washington, K. (2019-2020). Entertainment, Media & Advertising Market Research Handbook. RKMA Market Research Handbook Series, 16, 179-182. doi:https://www-rkma-com.ezproxy.bgsu.edu/bgsu/ent19/index.cfm
Moore, G., & Sekhon, H. (2005). Multi-Brand Loyalty Cards: A Good Idea. Journal of Marketing Management, 21(5-6), 625-640. doi:10.1362/0267257054307435
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