Please read the GO-JEK case study ( word document ) and then answers the following questions :
1) What are the primary challenges Go-Jek faced as a tech startup?
2) How did Go-Jek localize an Uber-like concept to the Indonesian context? How did Go-Jek identify and cater to consumers needs?
3) What are the critical success factors for Go-Jek as an online marketplace for services? How is technology facilitating these factors?
NOte : Extend question 3 more than the others two ( one page ) and write one page for question 1 and 2
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