The Germanwings flight 4U 9525 crashed into the mountainside at Massif des Trois- Eveches in the French Alps, killing all 150 on board (Please see the attached Case Study). Based on the description of events, you have to assess a brief stakeholder strategy to identify and classify how to deliver a message to those affected by the events. As such, Based on the detailed events of the GERMAN WINGS FLIGHT CRASH, and as a head of the Crisis Communication team, answer the following questions (Focus in the Events of German Wings):
1. Why should we communicate and deliver a message to stakeholders and shareholders of the Germanwings tragic events? (Descriptive explanation. 1 to 3 paragraphs)
2. Who will be -in general- our audiences?(Descriptive explanation. 2 to 3 paragraphs)
3. Howwillwecommunicate?(Descriptiveexplanation.1to3paragraphs)
4. Howwillwelisten?(1to3paragraphs)
5. Howwillwerespond?(1to3paragraphs)
6. How the CEO of Lufthansa reacted once the events of the accident were
confirmed? Do you think he took a positive and constructive attitude to the events, or a negative and evasive attitude? Explain in detail. (2 to 3 paragraphs)
7. Propose a set of 6 PRIMARY stakeholders and 6 SECONDARY stakeholders. Explain FOR EACH STAKEHOLDER, why they are classified as primary and why they are classified as secondary. (1 to 2 paragraphs of explanation per stakeholder)
8. Create a table and classify your PRIMARY stakeholders by Influence (1 column) and engagement (1 column)
9. Create a table and classify your SECONDARY stakeholders by Influence (1 column) and engagement (1 column)
10.Using the Stakeholder Influence and Engagement Map, create a Map for the PRIMARY stakeholders and another Map for the SECONDARY stakeholders (You can use power point). Draw with lines the relation between those stakeholders.
11.Following the results of the MAP, what can you tell about your priorities in the Crisis Management Communication Plan. Explain with words the results of the PRIMARY Stakeholders Map and the SECONDARY stakeholder Map. What are your conclusions? (3 to 4 paragraphs)
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