Write a paper based on the case study DeBeer’s Diamond Dilemma, place yourself in the role of a newly hired manager at De Beers. Your job is to review and recommend a strategy or strategies to ensure that market share is not negatively impacted based on the growing popularity of synthetic diamonds. Some additional research will be needed. This link will give more information on synthetic and natural gemstones https://www.gia.edu/gem-synthetic.
Your strategy should address the following:
Assess the competitive landscape.
Determine the current state of the industry.
Critique past and current strategies.
Formulate 2 (two) additional strategies.
From a consumer point of view, determine which purchase option you would select and justify your decision.
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