he essay for this lesson is required to be a minimum of 750 words. Essay should have a clear introduction, thesis statement and conclusion, written in APA format with subheadings for organization. A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list with page numbers included inside the essay. I will provide the reading material attached to this order. I do not need an abstract page. Here is the details needed inside the essay
Research lesson readings as well as external academic resources from the Cline Library http://library.nau.edu/ and/or the Internet, books, journals, etc. about strategic CRM. Locate and read a minimum of two articles that focus on strategic CRM. These articles should have been published within the last three years, as technology has improved significantly over that period.
. Based on the topic readings and the research you have conducted:
Write an introductory paragraph that defines strategic CRM
Highlight and describe the CRM strategy articles you have researched
Explain why CRM strategies are iterative processes
Explain why Customer Relationship Management strategy must be aligned to the organization’s mission, purpose and business strategies.
Provide an argument why strategic CRM is important to small business owners and entrepreneurs.
The conclusion paragraph should summarize what you have learned about strategic CRM”.
Use these writing guidelines:
Use correct APA format.
Double-space text.
Use size 12 Times New Roman.
Use section headings to organize.
Indent paragraphs.
Include in-text citations.
Use correct spelling, grammar, sentence structure, and verb tense
Reading material provided for this paper is attached to this order along with a link that may be helpful to use.
https://www.mycustomer.com/selling/crm/the-big-picture-how-to-build-a-crm-strategy
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