-Please follow all the assignment instructions we will send you( the detail part )
-Follow Harvard referencing system
-Follow the report structure that we send you
-Please do the report by following the mark scheme (76%-85% part) that we will send you
-Recommendation for Zara should be include
-please produce appendices ( each appendix should be referred to in the main body)
-Please insert some photos ,graphs, tables
-Please apply marketing theory from the books that we list it out
Core textbooks:
KEEGAN, W.J. and GREEN, M.C. (2013). Global marketing. 7th ed. London: Pearson.
Other sources:
CHAFFEY, D. (2009). Internet marketing: strategy, implementation and practice. 4th ed., Harlow: Financial Times Prentice Hall.
DOYLE, P. and STERN, P. (2006). Marketing management and strategy. 4th ed., Harlow: Financial Times Prentice Hall.
HOLLENSEN, S., (2007). Global marketing: a decision-oriented approach. 4th ed., Harlow: Financial Times Prentice Hall.
-Please use more than 6 books and 5 journals
– Use key marketing definitions
-Use relevant examples to cement the concepts or theories used
-Please use the mark scheme that we send you and make sure that it met the level of 76% to 85% ( this is a course work for a foundation course )
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