Prior to beginning work on this assignment, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week 2 Assignment video with Steve Forbes and the BUS622 Week 2 video with Bill Davis located above.
This assignment will give you a head start for your Week 6 Global Marketing Plan Part 2 Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a mentor company that you will refer to throughout this course.
In your paper,
Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.
Select one of the following companies: American Express
Under an Environmental Analysis heading
Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
Economic
Under a General Strategy heading
Based on your environmental analysis, identify a country in one of the following regions for your company to expand to. If your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy:
Latin America
Explain your rationale for selecting the country in one of those regions. To explain your rationale, consider the following criteria in that selected region and particularly in your selected country and analyze how these criteria impacted your decision to expand to that country
Demographic
Economic
Trade
Social factors
Cultural Factors
Legal Factors
Political Factors
The Global Marketing Plan Part 1 paper
Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Centers APA Style (Links to an external site.) resource.
Must include a separate title page with the following:
Must use at least two scholarly sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources
Must document any information used from sources in APA style as outlined in the University of Arizona Global Campus Writing Centers Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center. See the Formatting Your References List (Links to an external site.) resource in the University of Arizona Global Campus Writing Center for specifications.
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