What was the original big idea’ which they were trying to exploit when they began and what is their approach today?

Choose an organization and try to research their underlying strategy.
* What was the original big idea’ which they were trying to exploit when they began and what is their approach today?
* What are the major directions of change which they are trying to use to move them forwards?

Read ppt and understand the definition and choose a company to describe and to answer these two questions.
Harvard style source reference

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