Discuss a New Product Development Plan for a Gluten Free Brownie Mix.

Discuss a New Product Development Plan for a Gluten Free Brownie Mix.

The new product being developed is called Feelin’ Good Gluten Free Brownie Mix. Below is an example of the type of paper that is needed. I will need citations to back the claims that gluten free is better, researching that agrees with the baking market. Convince the reader they need this Brownie Mix.

Grading Criteria:
Structure, Coherence, Logical Flow (50%)
Content (20%)
Format (20%)
Writing Style Business Formal (10%)

Recommended structure:
A. Cover Page
B. Table of Content
C. Executive Summary
D. Main Sections
D1. Opportunity Identification & Selection
D2. Concept Generation & Testing
D3. Design & Positioning
D4. Segmentation & Targeting Strategies
E. Closing Statement
F. References
G. Appendix (if needed)

In addition, you need to prepare a Product Innovation
Charter (PIC) for the chosen opportunity. You will need to include sources.

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