Purpose
This project is the first of four projects. This project provides the first steps in completing an external environmental analysis of your focal companys strategic management plan. You will use tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain their competitive position in the 21st century (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.
Completing a company overview and assessing the general environment is a key aspect of performing an external environment analysis. This project provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in the beginnings of an external environmental analysis.
The company you will be analyzing operates within the global market. You will assess the company in terms of the global industry. Industries differ widely in their economic characteristics, competitive situation, and future profit potential.
In this project, you are presenting a report document. The expectation is that the report provides the level of details to help the audience grasp the main topics and to understand the General Environment.
“Analysis” is the operative word. In analyzing the external environment, you are expected to thoroughly research and take that research and break it into small parts to gain a better understanding of what is happening in the external environment of the business. In researching an industry, it is important to understand that every company within an industry is different so gathering information on one company does not mean that the collected information is relevant to other companies within that industry. When researching, parsing the material is critical to an accurate analysis. Avoid presenting just any information as that may lead to using irrelevant information.
You will then write the report in your own words to share the external analysis. You are expected to present information and support the ideas and reasoning using the course material and your research. You will not lift any information from source documents without properly citing and referencing. For the technical analysis aspect of the project, you are required to create the technique on your own and may not use any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.
Outcomes Met With This Project
utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
integrate ideas, concepts, and theories from previously taken functional courses including accounting, finance, market, business, and human resource management;
Instructions
In completing the report, you will use the chapters in the eBook and other course material. Moreover, you will perform research on the company and its industry before responding, in narrative form, to the information provided in the steps (see below).
Step 1 Specific Company for All Four Projects
In this project, you will complete a Company Overview, an Evaluation of the General Environment, and a conclusion.
You will be assigned by your instructor one focal company to complete the analysis. The assigned company must be used for all four projects in this course. You are not allowed to write the report on any other company different from the company specifically assigned by your instructor. If a company other than that assigned to you is used, a zero will be assigned.
The instructor will assign you a company from the list below. (Students may not select the company). All companies can be found on Mergent Online.
Massmart Holdings Ltd. (JSE: MMRTY)
Garibaldi Resources Corp (TSX: GGI)
DaVita Inc. (NYSE: DVA)
Kontoor Brands, Inc. (NYSE: KTB)
Students must complete the project using the assigned company. Deviating from the assigned company will result in a zero for the project. You will look for the company assigned to you in the Announcement area of the classroom.
Step 2 Course Materials and Research
You are required to research information about the focal company and the external environment for this project. You are accountable for using the course materials to support the ideas, reasoning, and conclusions made. Course materials use goes beyond defining terms but is used to explain the ‘why and how’ of a situation. Using one or two in-text citations from the course materials and then relying on Internet source material will not earn many points on the assignment. A variety of source material is expected and what is presented must be relevant and applicable to the topic being discussed. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In cl
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