What are some of the reasons why a national brand sold in one country might not work if it was introduced in a new, but, unfamiliar foreign market?

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What are some of the reasons why a national brand sold in one country might not work if it was introduced in a new, but, unfamiliar foreign market? What are some of the reasons why a national brand might not work in an unfamiliar market? Please provide an example and explain why the brand was unsuccessful?

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