The media plan requirement is assigned with lesson C141 Introduction to Media. It is due after viewing the C142 Media Panel presentation. There is no online lesson for C142. However, you must view the Media Panel presentation, which is a streaming video available in Blackboard. This presentation covers many important concepts of media, and allows you to hear expert opinions from professionals in media career fields.
Complete all the requirements below and submit your assignment after viewing the media panel presentation during C142. You must answer each question. This assignment is worth 20% of the C100 grade.
Question Point Value
What additional information do you need to know? (Requests for information – RFIs)
Your answer must include a minimum of 5 to 8 RFIs. *
10
What are YOUR command messages? (3 to 5 minimum)
20
Develop an opening statement for your upcoming press conference.
Your opening statement should be approximately 1 to 2 minutes.
30
Develop 10 anticipated questions and the answers for those questions to ensure you are prepared to address the media. (Be prepared to answer questions you don�t want to answer � bridging.)
30
What will you need to consider or do in order to prepare for the upcoming press conference? (Administrative/logistic support or interview preparations?)**
10
While there is no set length for a media plan, it should be about three typed, single-spaced pages. You may type your answers directly into the C141 student form. The form will expand to allow you to input your answers. You do not have to adjust the margins or the font; they are set for you.
All the information you need to complete the media plan is available to you in the C141 and C142 courseware materials. You do not have to provide citations for the media plan unless you are using outside sources. If you decide to use outside sources, you must cite the source IAW the Turabian style of documentation. Use either footnotes or endnotes; do not use parenthetical citations.
*Note 1: A RFI is information you need from higher headquarters or outside agencies. It is not information you can gather from your staff.
** Note 2: The C141 online lesson and readings provide a detailed discussion of considerations for a media interview.
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